<span id="conten"> <p> <span style="color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif; font-size: 18px;">2019年快要过去了，这一年，中国的快消品市场，依旧充满着变革和机会。为了更完整地回首2019，更清晰地展望2020，青山资本投资部门与你分享这份报告。</span></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">有很多结论，与印象中的快消品“常识”不同。从熟悉中找到新意，从细微处发现机会，离九游会老哥俱乐部生活最近的快消品市场，仍然大有可为。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">1. 洗护发高端化，60元成为增长速度分水岭</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">2. 90后女性消费防脱发产品，中老年人已弃疗，转而购买假发</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">3. 沐浴露拼的是香味，洗面奶仍在拼配方</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">4. 百雀羚销售了96亿，靠品牌制胜 </p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">5. 男性护肤线上增速3成以上。洗面奶可以线下买，但面膜一定要网购</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">6. 虽然彩妆是国货复兴核心，但外国品牌仍卖的最好，MAC讨论度最高</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">7. 清洁剂更重有机天然，线上销售还有较大机会</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">8. 鲜花线上高增长，快消属性加强</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">9. 万亿零食市场，多品类大品牌才是赢家</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">10. 口香糖被遗忘，吃黑巧渐流行</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">11. 瓶装水品类利润高，无糖气泡水快速崛起</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">12. 代餐瓶装奶昔线上销售翻了700倍</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">13. <a rel="nofollow" href="http://t.linkshop.com.cn/kindex_id_384.aspx" target="_blank" class="hotwords" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);">运动</a>饮料黑马来自下沉市场</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">14. 乳制品市场规模4000亿，初创品牌突围难</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">15. “咸蛋黄”竟是最受欢迎口味？零食、酱料都有它</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">16. 速食食品5-15元价位供不应求</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">17. 烟酒茶传统品牌优势明显，年轻化困难</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">18. 凉茶由盛转衰，即饮咖啡年均增速30%</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">19. 2019双十一进口猫粮比进口婴儿奶粉卖的好</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">20. 实力宠粉，智能宠狗，宠物用品拼创新</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">21. 婴儿辅食集中度高，八成企业亏损</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">22. 保健品市场3000亿，燕窝受宠，阿胶遇冷</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">23. 棉条仍只有卫生巾的1/200</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">24. 罐头负增长，销售额仍大于创业网红赛道—冰淇淋</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">25. 情趣用品市场大，品牌分散，头部亦难盈利</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">（来源：青山资本）</p></span>