<span id="conten"> <p> <span style="color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif; font-size: 18px; text-align: justify; text-indent: 2em;">近几年，伴随着互联网经济发展，消费者对即时配送的需求也在快速增长，即时配送迎来了黄金发展时期。随着消费需求的增长，用户数量快速增加，即时配送市场规模仍会保持快速扩张。</span></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">同时，新零售的发展，也让即时配送涉及的品类从外卖到零售各个领域纵深扩张。数据显示，即时配送市场仅用4年时间便做到了快递20年所做到的业务体量的一半。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">但蓬勃发展的即时配送，也面临着多重挑战。在新零售不断试错、调整之后的第三年，即时配送市场又有何新变化？为此，<a rel="nofollow" href="http://www.linkshop.com.cn/" target="_blank" class="hotwords" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);">联商网</a>零售研究中心发布了《2019即时配送发展报告》(以下简称“《报告》”)。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">《报告》认为，“懒人经济”仍是即时配送领域快速发展主要推动力。按照定义，所谓“懒人经济”是指一种新型消费需求，从本质上讲是由人们想省时省力、图方便的想法催生的。随着生活节奏的加快，人们把越来越多的时间花在了工作、通勤和社交生活上，越来越不愿花时间在实体店买东西、做饭和打扫卫生上，于是“懒人经济”应运而生。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><img src="http://www.linkshop.com.cn/upload/article/2019/20190821113808_3588.png" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">联商网零售研究中心调查数据显示，有46%的用户是因为懒的出门才选择即时配送。而就即时配送领域来说，近年来，随着社会的进步，生活节奏的加快，让一切都变得越来越简单，越来越方便，培养了越来越多的“懒人”，更多人希望平台或第三方能提供跑腿服务，满足自身需求，这催生了懒人经济，也带动了即时配送市场的发展。可以预计的是，“懒人经济”未来仍将推动即时配送领域快速发展。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><img src="http://www.linkshop.com.cn/upload/article/2019/20190821152453_5150.png" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">《报告》认为，随着新零售进一步发展，即时配送品类还将往纵深方向扩张。新零售概念的提出，加速了零售企业线上线下融合的速度。新零售以消费者体验为中心的特征，使得其对服务形式、服务品质等都有较高要求，在末端配送环节中，对即时物流要求越来越多。即时配送的品类从外卖为主向生鲜、水果、超市日常杂货、药品等多方向全品类纵深发展。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><a rel="nofollow" href="http://www.linkshop.com.cn/upload/article/2019/20190821113826_0619.png" target="_blank" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);"><img src="http://www.linkshop.com.cn/upload/article/2019/20190821113826_0619_lssize.jpg" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></a></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">此外，在传统零售时期，线上和线下的商品触达消费者时是割裂的。在新零售线上线下融合的大趋势下，即时配送涉及品类更多，线上线下无缝连接。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><a rel="nofollow" href="http://www.linkshop.com.cn/upload/article/2019/20190821113931_0306.png" target="_blank" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);"><img src="http://www.linkshop.com.cn/upload/article/2019/20190821113931_0306_lssize.jpg" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></a></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">随着最后一公里配送到家已经成为普遍需求，对配送时效要求也越来越苛刻。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">为了争夺用户市场，商家要求各即时配送平台推出新的配送服务标准，提高配送时效。随着前置仓模式的大火，也推动即时配送开始进入“分钟级”大战时代。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><a rel="nofollow" href="http://www.linkshop.com.cn/upload/article/2019/20190821113938_9603.png" target="_blank" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);"><img src="http://www.linkshop.com.cn/upload/article/2019/20190821113938_9603_lssize.jpg" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></a></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><a rel="nofollow" href="http://www.linkshop.com.cn/upload/article/2019/20190821113947_7494.png" target="_blank" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);"><img src="http://www.linkshop.com.cn/upload/article/2019/20190821113947_7494_lssize.jpg" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></a></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><a rel="nofollow" href="http://www.linkshop.com.cn/report/20190819.htm" target="_blank" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);"><strong style="box-sizing: border-box;"><span style="box-sizing: border-box; line-height: 30px; color: rgb(51, 127, 229);">点击查看报告全文</span></strong></a></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">（来源：联商零售研究中心 木鱼 陈新生 王迪慧 许弋诺）</p></span>