<span id="conten"> <p> <span style="color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif; font-size: 18px; text-align: justify; text-indent: 2em;">近几年，伴随着互联网经济发展，消费者对即时配送的需求也在快速增长，即时配送迎来了黄金发展时期。随着消费需求的增长，用户数量快速增加，即时配送市场规模仍会保持快速扩张。</span></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">同时，新零售的发展，也让即时配送涉及的品类从外卖到零售各个领域纵深扩张。数据显示，即时配送市场仅用4年时间便做到了快递20年所做到的业务体量的一半。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">但蓬勃发展的即时配送，也面临着多重挑战。在新零售不断试错、调整之后的第三年，即时配送市场又有何新变化？为此，<a rel="nofollow" href="http://www.linkshop.com.cn/" target="_blank" class="hotwords" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);">联商网</a>零售研究中心发布了《2019即时配送发展报告》(以下简称“《报告》”)。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">为了获取到用户真实需求，联商网零售研究中心在线上发起了即时配送需求调查，共收到有效样本1000份。在这些样本中，九游会老哥俱乐部发现：</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">1、80，90后是即时配送用户的主力军；</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">2、经济发达地区是即时配送的主战场</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">3、中午及晚餐时间是即时配送订单的高峰期；</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">4、外卖仍是即时配送主要品类；</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">5、85%的即时配送用户聚集在美团、饿了么、达达-<a rel="nofollow" href="http://t.linkshop.com.cn/kindex_id_1586.aspx" target="_blank" class="hotwords" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);">京东</a>到家三大平台上。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><img src="http://www.linkshop.com.cn/upload/article/2019/20190820113502_8588.png" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">在用户年龄分布上，来自联商网零售研究中心的调查数据显示， 80后与90后是即时配送用户的主力军，占比超过80%。联商数据中心分析师认为，随着00后的成长和对70后消费习惯的说教，他们将是未来5年即时配送的潜力用户。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><img src="http://www.linkshop.com.cn/upload/article/2019/20190820113517_5697.png" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">在用户收入分布上，收入越高用户试用用即时配送的频率越高。以京东到家平台为例，71%的用户月收入在5000元及以上，主力用户为白领，其次是自由职业者、大学生、工人等。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><img src="http://www.linkshop.com.cn/upload/article/2019/20190820113541_2806.png" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">在用户区域分布上，即时配送用户主要集中在中东部沿海经济发达区域，华东、华南、华中、华北的用户占比达86%。从城市级别看，即时配送市场订单集中在一二线城市。其中，华东、华南、华北地区即时配送的主流阵地，达达、蜂鸟、美团、闪送在此地战况激烈。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"> </p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><a rel="nofollow" href="http://www.linkshop.com.cn/upload/article/2019/20190820114445_8510.png" target="_blank" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);"><img src="http://www.linkshop.com.cn/upload/article/2019/20190820114445_8510_lssize.jpg" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></a></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">在订单分时占比上，即时配送订单正常情况下基本很有规律，时间集中在11:00-20:00。其中，每天中餐和晚餐时间是2个订单高峰时期。而晚八点到凌晨的夜宵时间订单也很可观。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">另外在每次大促时期，也是非外卖类配送平台的峰值时期。数据显示，今年618当日在午饭时间11:30-13:30，两个小时内达达平台配送完成单量超过100万单。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><img src="http://www.linkshop.com.cn/upload/article/2019/20190820113610_8431.png" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">在平台主要品类上，外卖仍是即时配送的主要品类，47%的用户在即时配送平台选择下单外卖，但仍有超过42%的用户在即时配送平台下单生鲜及超市商品。联商网分析师认为，随着零售发展，生鲜及超市产品成为推动即时配送行业发展的重要品类。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><img src="http://www.linkshop.com.cn/upload/article/2019/20190820113620_0228.png" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">在用户平台选择上，85%的用户聚集在美团、饿了么、达达-京东到家三大平台上，其中在美团、饿了么的用户更喜欢买外卖，京东到家平台用户主要购买超市便利、生鲜果蔬、医药健康类产品。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><img src="http://www.linkshop.com.cn/upload/article/2019/20190820113627_8510.png" alt="" data-bd-imgshare-binded="1" style="box-sizing: border-box; border: none; max-width: 100%;" /></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">在影响用户使用的因素上，配送费用仍旧是影响用户的第一要素，这一影响因素占比达23%，其次是配送速度(22%)、优惠力度(18%)、知名度(13%)等。</p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;"><span style="box-sizing: border-box; line-height: 30px; color: rgb(51, 127, 229);"><a rel="nofollow" href="http://www.linkshop.com.cn/report/20190819.htm" target="_blank" style="box-sizing: border-box; outline: none; text-decoration-line: none; color: rgb(0, 187, 190);"><strong style="box-sizing: border-box;"><span style="box-sizing: border-box; line-height: 30px; color: rgb(51, 127, 229);">点击查看报告全文</span></strong></a></span></p> <p style="box-sizing: border-box; padding: 0px; margin: 0px 0px 24px; font-size: 18px; line-height: 30px; text-align: justify; text-indent: 2em; color: rgb(64, 64, 64); font-family: "Microsoft YaHei", Helvetica, Arial, sans-serif;">（来源：联商零售研究中心 木鱼 陈新生 王迪慧 许弋诺）</p></span>